As a full-service advertising agency, we understand the value of a marketing dollar in a sluggish economy. Making slight adjustments to our media planning in South Carolina and throughout the United States has allowed us to stretch the value of that dollar. And that couldn't be more true than in the arena of online advertising.
For many years, advertising agencies and small businesses alike had hitched their wagons to online display ads and paying for impressions on highly-visited websites. But, with the recent ability to track the online behavior of our consumers, we've entered a new era of viral, social, and targeted online media. Understanding a user's age, income, interests, etc. has given us a whole new insight into how and where we place our client's message online. With the help of search engine marketing we can now target a specific demographic as opposed to casting a wide net and crossing our fingers in hopes of getting a high response.
We first tested this strategy with online marketing in Savannah. Where we normally had purchased a bulk of impressions on a specific website that we knew would get a lot of traffic, we began putting our online ads in front of a very targeted group of online consumers that we already knew fit into out target demographic. And believe me, getting 100k impressions in front of a target demographic delivered higher click-through rates and more quality leads than blanketing 100k impressions over a user group that we could not identify.
This concept has really altered the way media planning and buying agencies have directed the online strategies of their clients. I like to think of it as strapping a GPS system to your customer. We can track their online behavior and get your message in front of them at the perfect time. To learn more about Search Engine Marketing, Behavioral Targeting and Interactive Marketing in South Carolina and abroad visit our website or drop us a line to see how Fleming Creative Group can jump-start (or re-start) your online marketing strategies.
For many years, advertising agencies and small businesses alike had hitched their wagons to online display ads and paying for impressions on highly-visited websites. But, with the recent ability to track the online behavior of our consumers, we've entered a new era of viral, social, and targeted online media. Understanding a user's age, income, interests, etc. has given us a whole new insight into how and where we place our client's message online. With the help of search engine marketing we can now target a specific demographic as opposed to casting a wide net and crossing our fingers in hopes of getting a high response.
We first tested this strategy with online marketing in Savannah. Where we normally had purchased a bulk of impressions on a specific website that we knew would get a lot of traffic, we began putting our online ads in front of a very targeted group of online consumers that we already knew fit into out target demographic. And believe me, getting 100k impressions in front of a target demographic delivered higher click-through rates and more quality leads than blanketing 100k impressions over a user group that we could not identify.
This concept has really altered the way media planning and buying agencies have directed the online strategies of their clients. I like to think of it as strapping a GPS system to your customer. We can track their online behavior and get your message in front of them at the perfect time. To learn more about Search Engine Marketing, Behavioral Targeting and Interactive Marketing in South Carolina and abroad visit our website or drop us a line to see how Fleming Creative Group can jump-start (or re-start) your online marketing strategies.
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